Our Métier
We exist to create a difference in the cycling industry. We develop products that are innovative and exciting – a breakaway which stimulates thought; a shift in the market and of mindset. Our visual identity is an expression of this approach – a graphic shift that captures our thinking.

Personal Visibility
We want to celebrate the freedom cycling gives you – both mentally and physically – and we are here to support the cyclist in their journey. Métier offers a new experience for cyclists with garments that have integrated personal visibility to make sure you’re prepared to ride anytime, anywhere from sunrise to sunset and sunset to sunrise.

A Safety First
Our objective to elevate personal visibility also means we want to address the safety of cyclists on the road. There are far too many serious incidents involving cyclists and, as a result, there are too many people who lack confidence on a bike. Our wearable technology is designed to make the difference in improving this. We want the individual riding the bike to be recognisable within a quarter of a second of someone looking.

Designed to be seen
We know that cyclists want to look great in the kit they wear and we place design at the heart of our business. Our mantra, ‘Always on’, means that our products must be fit for purpose, but also that we want them to be your go-to garments at all times on the bike.

Hearts and Minds
As is the case for many cyclists, we live and ride in the city and the country. We value design, detail and simplicity, and we take a technical approach to our products, fabrics and technology and yet often our hearts are on an adventure somewhere else – our minds are on the open road. We understand this contrast in the life of a cyclist and develop kit that supports all of your journeys – whether it’s an early morning commute, weekend rides in the country lanes or climbing a far-away mountain pass.

View the Beacon Collection